Francesc Sánchez Loro

Founder and CEO of La Teva Web · Digital Strategy. SEO/GEO and AI

Since 2002 I have been helping companies turn their digital strategy into growth, customers and real business.

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Francesc Sánchez en la oficina de La Teva Web

Digital experience and vision in the age of AI

About me

I hold a degree in Business Administration, two postgraduate qualifications in business management and an MBA. I started out in the marketing departments of multinationals and as an international strategy analyst at a UK consultancy that pioneered marketing and strategy work. That is where I learned a lesson that still guides my work: before choosing a tool or a channel, you have to understand the business and, above all, the people.

In 2002 I founded La Teva Web with the ambition of helping companies grow online. More than two decades and hundreds of projects later, I still enjoy leading an agency that is a benchmark in web development and digital marketing. I currently also run Semseo Agency and latevaIA, two spin-offs of my agency.

I believe in the fundamentals of marketing: strategy, creativity, customer insight, measurement and profitability. At the same time, I am passionate about making the most of artificial intelligence, automation and vibe coding. Technology changes constantly; curiosity and judgement are what let us turn it into something genuinely useful.

  • Strategic consulting
  • SEO
  • SEM
  • GEO
  • Applied AI
  • Analytics
  • Google Partner Premier
Francesc Sànchez Loro consultor IA

What I work on

Know-how applied to the business

  • Before we talk about channels, we talk about the business: objectives, customers, margins, value proposition and the data you need in order to decide.

  • Search visibility at every layer, focused on transactional queries and on generating business.

  • Optimising brands and content to show up in Google, AI Overviews, ChatGPT, Perplexity and other generative search environments. SEO is not going away: it is evolving.

  • Campaigns geared towards acquisition, sales and profitability, built on the experience of a Google Partner Premier agency.

  • Strategies that connect search visibility, content, advertising, analytics and conversion to turn visibility into commercial opportunities.

  • I implement solutions with Claude, ChatGPT, n8n and AI agents to automate processes and make marketing, sales and operations more efficient and scalable.

Companies I have worked with

25 years driving brands in digital

  • Fesmés

    Fesmés

  • DH Material Médico

    DH Material Médico

  • Ecogots

    Ecogots

  • Northdeco

    Northdeco

  • TÜV Rheinland

    TÜV Rheinland

  • Vilaweb

    Vilaweb

  • SYM

    SYM

Where I have been featured

Press and media

  • TV3

    TV3

  • Marketing 4 Ecommerce

    Marketing 4 Ecommerce

  • La Vanguardia

    La Vanguardia

  • El País

    El País

Contact

Let’s talk about your project

If you have a digital project on the table or you want a second look at your current strategy, drop me a line. I will get back to you within 24 hours.